PABLOSKY // AW’25 CAMPAING

VFX project created for the AW’25 campaign by Pablosky, developed in collaboration with Too Soon To Think. The piece focuses on bringing the concept of a “cozy” sneaker to life through a combination of 3D and visual effects.

The work involved the creation and integration of CG elements designed to enhance the product’s personality and visual appeal, using stylized VFX to emphasize softness, comfort, and warmth. The goal was to translate the campaign’s concept into a playful and visually engaging piece that highlights the sneaker in a memorable way.